Creative Copywriting

Posted on September 28th, 2009

Creative CopywritingFor some reason, it is believed that a creative writer is a person who can write excellent while doing some wild tricks. And a creative copywriter is someone who can do the same plus make the best out of worst. Well, the reality is a bit different. And if you are expected to make the best advertisement out of something completely worthless, do not be misled.

Yes, there are tips for creative copywriting, and we can list plenty of those. But will they really help if you are not self-confident? Will they help if the only thing you are thinking about is how to get over with this creative copywriting as soon as possible? How about this: try thinking about your readers first.

Any creative writer knows that his/her text is nothing without the audience. Therefore, the first rule of creative copywriting is simple: imagine you are the audience. Can you? Now, what would you as an audience expect from something a creative copywriter needs to advertise?

  • What is this product/service?
  • How does it differ?
  • What are my benefits?
  • Why should I buy/use it?

Now, you are not just selling something to someone. You know what your customer needs. And the one who knows can simply manipulate. The rest of the creative copywriting secrets will come to you, and they will be stylistic devices, catchy headlines, etc. But they will be absolutely worthless if in the end you will not be able to determine what stimulates your customer to buy.

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