Ad copywriting made a lot of people rich. You may be standing just a few steps away from winning a fortune due to your creative skills. You do have them, don’t you?

Here is the rule of ad copywriting – there are no rules. This is serious. On the one side, you need to know the basics of ad copywriting to stay in the frames of the genre and have guidance in what you are doing. On the other hand, however, the more rules you create, the more pressure you put on the creative side. And sometimes refusing to follow the requirements is what makes your ad copywriting successful.

Yes, no one said it is going to be easy. So, to make at least something clear in ad copywriting, here is what we advise you to do:

1. Find an idea. This is the first and the most important step in ad copywriting. Even the most usual and ordinary task can be greatly hanged once a way to introduce it is found. Sometimes your idea can be based on some esthetic issue, sometimes – on a comic story, sometimes a simple idea is just what you need. Everything depends on the occasion.
2. Well, you do need some rules to follow. Even if your ad copywriting does not fit properly into any requirements and even wins from this, you have to make up obstacles just to create tension. Nah, we are kidding. The main rule of ad copywriting is everything has to be shown with taste.
3. Just to polish the result, show your ad copywriting to someone far from writing. If the reaction will be “wow!”… redo the writing. If after listening to your text the person will silently walk out and buy a product, ask for a higher salary.

This entry was posted on Thursday, December 18th, 2008 at 9:51 am and is filed under Copywriting Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.