Copywriting Articles: a New Dimension of Copywriting
Posted on May 31st, 2010
Posted on May 31st, 2010
Posted on April 29th, 2010
Certainly, there is a possibility that the writing company you have chosen is not a professional one. But do note that there are some peculiarities you should also know about SEO copywriting before you place an order with a SEO copywriting service and that the success depends both on the talent of a writer and the carefulness of your order description.
SEO copywriting services: choosing keywordsChoose your keywords wisely. The SEO copywriting service is not responsible for your failures if they follow your instructions strictly, while the latter are of dubious quality, are not specific and detailed enough.
SEO copywriting services: deciding on the keyword rateCome up with realistic instructions on the keyword rate per page. SEO copywriting is all about maintaining a slight balance between the keyword rate and readability. It is not like “the more keywords the better.” Most of the SEO copywriting services will just follow your instructions on how flawed they should be. So, do not forget that even Google considers pages chock-full with keywords as spam.
SEO copywriting services vs. other means of advertisingPosted on March 30th, 2010
SEO copywriting techniques: keyword rate
Just as with regular SEO copywriting, when editing/rewriting a web page you should bear in mind a fragile balance between readability and a high keyword rate. If you include too many keywords into your text, this will scare your visitor away. If you use few keywords, you will get no visitors at all.A winning copywriting technique here is to use one keyword per paragraph assuming that the length of your passages meets the standard of 5-6 sentences per paragraph.
SEO copywriting techniques: diversify your keywordsMake sure your employer provides you with at least two keywords for each page, since using only one of them affects the readability of your text greatly. Alternating your keywords is another key copywriting technique you should use when rewriting/editing web content.
SEO copywriting techniques: basic principlesPosted on February 28th, 2010
This article is written to provide you with this opportunity. Composed of the tips and hints of professional copywriters, it allows you to start from scratch without a single slip and yet, use the experience of those professional copywriters who have already made hundreds of them. To put it simple, this article presents the “skills” of professional copywriters.
Professional copywriters: the formula of effective writingSurprisingly enough, the techniques that make your words sell are not as numerous. Even a greater surprise is that they are simple. But, according to professional copywriters, these techniques are rarely followed. Perhaps, they are too simple for young and daring copywriters.
Posted on February 1st, 2010
Learn copywriting: keywords and their use
What can lead customers and readers to your site? Certainly, if they are searching for copywriting tips, they will type in a search engine field something like “learn copywriting”. So, if you are trying to promote such tips, your task is to fill the content of your site, blog, etc. with the same words - “learn copywriting”. They are called keywords. This is necessary for users to be able to find your site.At a glance, it does not seem difficult. Yet, if you try it, you will find it trickier than it sounds.
Learn copywriting: use keywords wiselyNovice copywriters often think that if they use keywords frequently, this will increase the rank of their site in a search engine. Still, it is not the rank but the number of customers that counts. You do not need to lure the user and then just frighten him/her with unreadable texts. Believe us, frequent use of keywords ruins the readability! So, learn copywriting means learn copywriting with a careful selection and use of keywords.
Learn copywriting: general tipsPosted on December 24th, 2009
In this article, we offer you a quick guide to copywriting styles so that you know how to address your reader.
Practical copywriting styleIt is intended to promote goods and services of specialized functionality. Potential customers usually have a very precise notion of what they seek for and they are not going to be blinded by words. Stay factual and this will do for the practical copywriting style.
Plain copywriting styleThis copywriting style is widely used to promote goods and features that are cheap, even very cheap. It is usually non-essential to describe cheap goods with the help of various epithets and lots of adjectives. Be plain and simple, stress one or two main features and this will work.
Friendly copywriting styleIt is intended to make your reader trust you. Usually, it is used to promote mid-price goods and services. Your task is to persuade the reader that you are just like he/she is. Imagine your reader before you and “speak” to him/her. For example, imagine a housewife. The right words will come themselves, eventually: make her trust you.
Posted on November 5th, 2009
The mission seems to be quite complicated, especially if you are only a beginner. It might take you quite a lot of time to learn at least the essentials of creative copywriting.
Yet, we have good news for you. Principles that work for creative writing will also work for creative copywriting. By the way, the main principle of creative copywriting as well as writing is – set your imagination free, think as if you were a child.Let us give you an example. “What the dog feels like when the leash breaks” - this is one of the Porsche ads. A person who created this ad just unleashed his/her imagination, and now this ad provokes the imagination of customers. “A dog – a car, the leash breaks – a car goes fast and nothing can stop it. I guess I should change my car”.
This is what creative copywriting is all about. It makes people change their mind about something and it calls for action.Is it difficult to learn the basics of creative copywriting? Well, it is not too difficult, but you need to practice a lot. Here are some techniques that will help you learn the basics of creative copywriting.
Describing close objectsLook, for instance, at your hand or simply imagine a hand. Describe it. Is it a male or female hand? What color is it? Does it belong to a young or an elderly person?
Describing bigger objectsPosted on September 28th, 2009
Yes, there are tips for creative copywriting, and we can list plenty of those. But will they really help if you are not self-confident? Will they help if the only thing you are thinking about is how to get over with this creative copywriting as soon as possible? How about this: try thinking about your readers first.
Any creative writer knows that his/her text is nothing without the audience. Therefore, the first rule of creative copywriting is simple: imagine you are the audience. Can you? Now, what would you as an audience expect from something a creative copywriter needs to advertise?
Posted on August 13th, 2009
Posted on June 25th, 2009
Yet, at this moment, you are a novice and do not know much about this business. One of the main problems you have to solve right now is copywriting fees or money that you will ask for your job.
So, what are the main principles of setting copywriting rates? What significant factors should be considered?Peculiarities of each particular project
You will have to deal with different projects, and it is quite logical that the same copywriting rates cannot be set for all projects. Some projects will require you more time to be finished. Others you will not even be able to complete on your own, which means you will need help of other copywriters. Definitely, all these factors affect copywriting fees.Learn to negotiate
Copywriting rates are the result of a negotiation process with a client. You will have to negotiate with different people who, as a rule, do not like giving away too much money. Learn some basic rules of successful negotiations to set fair copywriting rates. Know yourself and be confidentPerhaps, this is the most important thing to consider when setting your copywriting rates. Many novice copywriters do not feel confident because they lack experience or some other skills. They just do not believe they are worth high copywriting fees.